media to stand out from the crowd HelpAReporter.com PitchRate.com SourceBottle.com Think of what can make your email stand out or not be so common. Internet marketing guru and his preferred email structure: Here's what I got Here's what I'll do for you. Here's what I want you to do next. First paragraph: should be like an appetizer. Personalize and try and build rapport. 2nd paragraph: The meat of the email You can use 3-5 brief bullet points to get your point through to the reader that is if 3rd paragraph: A clear call to action. P.S. If you wish to............. The unsubsrcibe option lies below...........