Skip to main content
Identify your target market problem. This involves actually studying the niche market thoroughly. Extremely well.

Identify a solution (you should know the cost per click, the size of the market etc.) And our copy must be written accoridngly.


So, the idea is when we are working with a client to research the niche market thoroughly. In doing so, you are arming yourself with the necessary substrates to mentally exercise for a potential solution by yourself or in collaboration with your client. Additionally, it allows you to appear intelligent.

Give it to your clients.


Be conversational.

Don't use all capital letters.

Be a storyteller. In the form of a story share your experiences with ppl.


Use good reviews for the product/service

Other than that, the sales copy must be devoid of errors. the teacher recommends the use of Grammarly. Ginger is yet another app which is of use.


 Keywords to use to write killer copy:


How to, FREE, Love, New , benefit, Easy, Get, your,secret, Solution,
Blowout, Safe, Guarantee, ( minimizes risk)

Discover ,

You,
Save.


Keywords that customers dont want to hear:

 Fail, Buy, Cost, Deal, Wrong, Hard, Bad, Taxes, Decisions.
The what if rule: 

 Put a time limit on whatever it is that you are selling.
Money-back guarantee: Offer a 100% money back guarantee to take a
Call to action keywords:
Buy now, Add to cart, Call today,signup, claim your coupon, redeem your instant savings,

Redeem your instant saving

Comments

Post a Comment

Popular posts from this blog

Blaire Warren and the seven addictions

Humans are creatures of habits. In fact, the fact that you are here at this point in time of your life is partly due to habits you have formed.  Habits are however malleable.  Anyways, this is basically what I have learnt today.  According to Blake Warren,  People have 7 covert addictions/inclinations: Hidden Addiction #1: People need to feel needed. (i would basically say this is ego stroking. from a psychological point of view) Hidden Addiction #2: When aware of an impasse, people will do anything to gain a sense of hope.(survival instinct?) Hidden Addiction #3: People need a scapegoat.(raitifcation. Ego preservation.) Hidden Addiction #4: People need to be noticed and feel understood. (Ego stroking again. Also, humans are actually social animals. Empathy is at the heart of what most humans seek in healthy doses from strangers, friends and families.) Hidden Addiction #5: People need to know things others don’t know/things they aren’t sup...
Post a Comment
Read more

Lessons from Great Leads

Well, the author in this book talks about the importance of leads. first lesson was on: Focusing on one thing only in the copy. He teaches this important concept related to selling. That ranges from: Most aware, product aware, solution aware, problem aware, unaware. Most aware people are the easiest to sell to. They already know quite a bit about ur product. Product aware: They have heard about your product. But just aren't quite ready yet to burn the hard-earned cash. solution aware: knows about the results he wants but not the product/service which provides it. Problem aware: Knows about the wall that he/she is encountering. Unaware: pretty much oblivious of what is happening around.
Post a Comment
Read more

Lessons from Kyle Milligan: day -3

Are you an aspiring copywriter too? Look no further.  The following post is going to give you pointer on how to write killer copy .  the first chief aspect of killer copy is the headline.  The headline must be eye-catching.  It must satisfy the four U s. They are unique                useful                urgent                 ultraspecific. The headline should essentially grab the reader by the eyeball.  And then we expand upon the headline. Upon expanding on our headlines, the idea is to establish credibility. I mean, if people dont believe the service/product that you are selling then it's entirely pointless. Lastly bribe them to read on and take action.  :)  Other lessons I learnt:  Adverts frequently make use of magic bullets.  They say tha...
Post a Comment
Read more