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Lessons from Great Leads


Well, the author in this book talks about the importance of leads.



first lesson was on:

Focusing on one thing only in the copy.


He teaches this important concept related to selling.

That ranges from:

Most aware, product aware, solution aware, problem aware, unaware.


Most aware people are the easiest to sell to.
They already know quite a bit about ur product.


Product aware: They have heard about your product. But just aren't quite ready yet to burn the hard-earned cash.

solution aware: knows about the results he wants but not the product/service which provides it.


Problem aware: Knows about the wall that he/she is encountering.

Unaware: pretty much oblivious of what is happening around.

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