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Lessons from Kyle Milligan: day -3



Are you an aspiring copywriter too?

Look no further. 

The following post is going to give you pointer on how to write killer copy. 


the first chief aspect of killer copy is the headline. 

The headline must be eye-catching. 

It must satisfy the four U s.


They are unique
               useful
               urgent 
               ultraspecific.


The headline should essentially grab the reader by the eyeball. 

And then we expand upon the headline.


Upon expanding on our headlines, the idea is to establish credibility. I mean, if people dont believe the service/product that you are selling then it's entirely pointless.

Lastly bribe them to read on and take action.  :) 


Other lessons I learnt: 

Adverts frequently make use of magic bullets. 

They say that "anyone can do this."  :3


Lesson 3:

Make the product feel exclusive. 


DOnt make ppl feel that ur product is actually a commodity and u can google the info anywhere. 


Lesson 4:

Education = logical brain

selling = emotional brain




TBR: 

Great leads

And 2ndly, 20 point sales. 

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