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Unfurling the mysteries of SEO

A brief discussion on SEO follows below: 

1)RISE in SERP:
Recently, there has been a rise in SERP and the results that Google is displaying has actually varied. Image results, web results, answers to questions ~ they are all there.


Moreover, there has been a rise in instant answers. So, this is both a boon and a curse for blog owners.  It holds the potential to take traffic away from your site as well as creates the doorway to direct traffic towards your site.

2)Searcher Intent:

The search engine Google's job is to provide results. It attempts to provide to the best of its ability the answer to whatever it is the user is searching for. This is where searcher intent comes in. Using advanced features such as machine learning, deep learning, it attempts to understand searcher intent which is to say, what exactly did the user have in mind when typing the keywords.

This would not mean that keywords have lost its merits but rather it reinforces the idea that searcher intent is getting prioritization in search engines at present. An aptitude in both unravelling the nature of both searcher intent and keyword optimization is important for the connoisseur of SEO.

3)Value of comprehensiveness: 

Of late the value of comprehensiveness has been on the rise. The better the comprehensive power of your chosen keywords, the better the traffic and consequently the conversion rates.

 4) Undiminished value of quality backlinks:

 SEO strategies continue to involve backlinks. Large number of quality backlinks from reputable sources is a vital strategy.


5)Brands:

Brands suggest reputable sources. Establishing a brand should be one of the chief goals achievable through SEO.

6)Multi-device platforms and user experience: 

To get traffic into your site, you must rank high in Google search results. To do that, your blogs/websites/webpages must be optimized for both computers and mobile phones and/or tablets. 

Other implementable steps:

SO, the organization's top level goals should be prioritized and focus must be directed towards achieving that through carefully conducted SEO.

This can be done by building a Keyword---> Content Map.








****For further info please refer to SEO training course by Moz on Udemy which is FREE.



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