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Scientific advertising review

This book was apparently considered the bible of copywriting.

Well, here would be the lessons i have learnt from hither.

First things first,

The writer mentions that negative adverts are a big NO. 

 Secondly, he talks about samples.

So, samples are to be given to public who show interest but the sample of the product/service that you provide is to be provided once certain criteria is met.

3rdly, the adverts you are writing, these should have the ability to receive feedback easily.

Other lessons:

Test campaigns in adverts

Availability of info for the customer

Catchy headlines.

A guarantee that the advertiser is the one taking the risk. (basicallly a minimization of the risk undertaken by the buyer)


Need to do more reading. Cheers. Stay grounded.

Quazi

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